The coveted award for the Most Innovative Project was bagged by Thani Illam Grihasthali Heritage Project. The reasons for the ad judgement was:
- first grihasthali project
- offers authentic cultural experience of Kerala
- only vegetarian (and vegan) cuisine is available, sans menu
- consumption of alcohol of any form not allowed
- no smoking rooms
- no room service
- non air conditioned rooms
- no refrigerator (fridge) for serving food cooked on a previous day
- away from any popular tourist destinations
